What began as a small idea over a cup of tea in 1994 has steeped into one of Australia’s largest tea importers. Tealeaves, the beloved local business that has been a fixture in Sassafras for three decades, is turning a new page in its rich history with an exciting relocation to Olinda this month.
Founded by Terry Abraham with a vision to create a space that would ‘educate, entertain and amuse’, Tealeaves has remained true to this founding philosophy throughout its 30-year journey. Today, the business stands as a testament to family legacy, with Terry’s daughter Dionni Ring now at the helm of operations, and the third generation represented by Dionni’s daughter Jacquie working in the shop.
“We didn’t want to leave Sassafras, but we needed more space,” Dionni said.
“When an opportunity came up in Olinda, we knew it meant we could offer so much more of an experience to our customers.”
The new expansive store at 29 Olinda-Monbulk Road features a beautifully designed interior with full wheelchair access, ensuring it’s a space for everyone to enjoy. Shelves lined with over 300 varieties of exquisite teas from across the globe invite visitors to experience the finest selections, handpicked through decades of dedication.
What sets Tealeaves apart is not just its impressive collection of teas but also its commitment to catering to all tea enthusiasts.
“We have something for everyone,” Dionni said.
“Whether you are just starting your tea journey or seeking the most specialised and rarest teas in the world, Tealeaves is your destination.”
The business has grown from a small retail shop to encompass wholesale operations and a thriving online presence, making it one of the largest importers of tea in Australia. Despite this growth, the family has maintained its dedication to quality and personalized service.
While the team bids a fond farewell to their Sassafras location (the final day was Sunday16 March), they’re eager to welcome customers to their grand opening in Olinda on Friday 28 March 2025.
“As we turn the page to this exciting new chapter, we extend our deepest gratitude to our customers—your support, enthusiasm, and love for tea have been the heart of our journey,” Dionni said.
The new store promises to be more than just a retail space; it’s an immersive journey filled with delightful tea discoveries, laughter, and a treasure trove of quirky teapots and accessories. Just an hour from Melbourne, Tealeaves Olinda invites you to experience the magic where tea is more than a drink—it’s a family tradition three decades in the making.
