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In December, Cameo Cinema celebrated 90th birthday

In December, Belgrave’s Cameo Cinema celebrated a remarkable milestone, turning 90 years old.

More than just a place to watch movies, the cinema has long been a cherished community hub, creating memories, fostering connections, and bringing the magic of film to life for generations.

Cameo Cinema manager Danielle Burgess said the venue’s enduring appeal reflects the town’s love of cinema.

“I think it is a testament to this community’s love of cinema, we wouldn’t be here without our incredible customer base, and I think our customers know that the love goes both ways,” she said.

The cinema has remained committed to accessibility, with features like wheelchair access and hearing loops to ensure everyone can enjoy the experience.

The cinema has faced challenges, including a near-demolition in 1995, but passionate locals fought to have it heritage-listed.

“Multiple times throughout history, it has been threatened by recessions, wars, and changing audience habits, but it has remained open thanks to owners and community members who love cinema,” Ms Burgess said.

Long-time customers and locals echoed the cinema’s significance. Ferntree Gully resident Myra Camm described weekly visits as a treasured outing, while Mooroolbark resident Gerdina Jansen said it is “part of what makes this town special.”

Local businesses also highlighted the cinema’s role in supporting the community and economy.

To mark the anniversary, Cameo hosted a week of special events, including discounted tickets, combo deals, and a retrospective screening featuring one film from each decade, including David Copperfield, the first movie shown at the cinema in 1935.

For nearly a century, Cameo Cinema has remained a place where people gather, share experiences, and feel at home.

“As long as people love movies and love this place, Cameo will keep thriving, one story, one screening, and one generation at a time,” Ms Burgess said.

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